Imagine this: You purchase a car, this car is not essential to you living your life. But you spent good money on it.
After eighteen months, all of a sudden your car stops being able to take fuel. You contact the manufacturer of the car and explain the problem to them, and they tell you that they are very sorry about you having to experience this problem.
Then the representative of the car company tells you that there is no place or facility to fix your car, even if it was under a warranty, which in this case the car is 6 months out of warranty. You didn’t think you needed to purchase and extended warranty because the car company has got a pretty good reputation for customer service and customer satisfaction and that if there was a problem with the car you could get it fixed… but alas that isn’t a option.
The option that the representative from the car company gives you is a discount on a new car, just like the one you have now. There is no guarantee that this new car won’t experience the same problem in the future and there is no plan to have a facility anywhere that will fix this for you.
So what is it that you do? Nothing, except to look for another car to replace the one that failed, but no replacement from the car company that you originally got the car from.
Pretty stupid huh?
Now what if I told you that the story wasn’t really about a car, but about a Kindle Fire from Amazon? Would that make much of a difference? Would that be surprising to you?
It was to me.